Web Design + Creative Direction
Blueprint Cookies
A rapidly expanding cookie business experienced great success with its products; however, its cluttered website failed to showcase the delicious baked goods through eye-catching photography, tell its compelling story and mission, and promote its app loyalty program. The client's goals were to improve overall content site-wide, improve lead generation for catering orders, drive app discovery, and increase brand awareness.
About
Blueprint Cookies is recognized as the best cookie in Ft. Lauderdale. Beyond crafting exceptional cookies, their company mission extends to setting the standard for how businesses should treat their employees. With a rotating weekly menu, they cater to both small and large events, providing a delicious and thoughtful touch to every occasion and experience.
Design Objectives
Improve overall content site-wide to better showcase the product through eye-catching photography.
Enhance storytelling and highlight the brand's mission.
Promote the app loyalty program to drive app discovery.
Boost lead generation for catering orders.
Increase overall brand awareness.